"It’s not about alleviating poverty, it’s about generating wealth for communities in need."
Julia Moura, Executive Director at Tunnel Lab.
TUNNEL LAB wants to introduce youth from favelas and marginalized communities the culture of innovation and entrepreneurship. We are focused on 3 main concepts : Entrepreneurship, Technology and Innovation.
Our program has 4 stages :
Contributing to the economy through the development of new ideas and business, creating new consumer markets, generating demand for new or existing industry sectors and developing a skilled workforce.
Our solution for poverty in the urban slums is to focus on providing the skills and the necessary environment so people can solve their own problems.
PHASE 1 - DEMYSTIFY
Students learn about entrepreneurship and how to manipulate basic tech tools, skills which they are asked to use in groups to develop prototypes of socio-tech ideas, and are presented at Demo Day and awarded with prizes of educational incentive.
PHASE 2 – ACCELERATION OF IDEAS
40% of the projects are selected to participate in the second phase of the course where they deepen their understanding of entrepreneurship and technology with their own projects as the main objective.
The groups receive a prize of 1500 reais which they must use to develop the project and test it in the market. They present at demo day where they complete for a prize of 10,000 reais in order to better their project and register the business.
Even if they do not follow through with this particular project, or did not pass to phases two or three, they are now in a better position to get scholarships or internships in the future.
PHASE 3 – REAL MARKET TESTS AND INCUBATING
20% of the projects from phase two receive a scholarship of 10,000 reais and have 6 months to legalize the business, better the product, and develop a more significant market test.
The groups which pass through this phase will have access to a network of mentors and will participate in a program for the acceleration of their business.
In the end, the groups will present their businesses in a final demo day where they will compete for an investment between 30,000 and 50,000 reais.
PHASE 4 – PREPARE TO SCALE
After the phase 3 , we continue to accompany winners groups to launch their business , build a solid business plan and find investors. As part of our sustainable model , Tunnel acquieres a small fraction of their companys . With this idea, in the future , we no longer need to depend on donations.
They are ready to take off and solve urban slums problems !
TUNNEL LAB METHODOLOGY
This is a registered methodology.